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How Apple and Samsung Lost to 2 Unknown Brands

From Bloomberg news dated 23 November 2016 (abridged version) Two years ago, Oppo and Vivo couldn’t crack the top five in China’s smartphone market. Now they outrank everyone after elbowing Apple aside, thanks to people like Cheng Xiaoning. Cheng runs a thriving electronics store in the rural town of Miaoxia, tapping into her WeChat social media account to promote the brands that pay the biggest commission, and in her case that’s Oppo and Vivo. While such payments start at about 40 yuan (US$6), they escalate for more expensive handsets and reach almost 200 yuan for Oppo’s high-end smartphones. “That’s why I like to introduce the Oppo R9 Plus to potential customers,” she said. “Business has been perfect, actually never been better.” Cheng and tens of thousands of like-minded boosters form the vanguard of the pair’s  charge  against Apple Inc. and Samsung Electronics Co. Working with the local stores that dominate sales in China’s far-flung provinces, Oppo and Vivo came out

No One Heard of Them But They Sell Well

(This article is taken entirely from Quartz) First it was Xiaomi. Then it was Huawei. Now two other domestic brands are making inroads into China’s cutthroat smartphone industry. Their recipe for growth is simple, but their relationship remains shrouded in mystery. Vivo is a smartphone brand that’s barely known outside of China, but it’s growing steadily in its home market. In the second quarter, Canalys estimates that its market share jumped from 4% one year ago to 8% by the end of June. Vivo is currently ranked as China’s fourth most-popular brand. Xiaomi, Huawei, and Apple occupy the top three spots at roughly 15% market share each, but Vivo stands out for its growth. Another brand little known outside China, Oppo, has achieved equivalent domestic growth, with market share steadily climbing. While Vivo and Oppo haven’t reached Xiaomi’s rocket heights, they’ve nevertheless enjoyed respectable success amidst a stagnating market , and together make up roughly 15% of overall domestic