Business and Money Tips

Many trainers teach Sun Tzu Art of War. Some conduct 3-days courses and go very deep into the book.  Others teach you in simple terms.  We at Asia Trainers don't just teach you the art of war, we put the application of the art of war at the centre of our courses.  Since conducting Art of War in 2010, we have conducted Art of War for Leadership, Customer Service, Productivity and Innovation and also Sales.  The most valuable lesson of the Art of War 13 chapters of 5,000 words is found in the 3rd chapter: Win Without Fighti ng. 不战而胜 In war the best thing is to take the enemy state whole and intact; to ruin it is inferior to this. To capture the entire army is better than to destroy it. Hence, to win on hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is supreme excellence, or simply win without fighting How does it apply to your sales?  1.     "Enemy" here refers to not your competitors but your customers

Sun Tzu's Art of War is now considered a sales bible for people that want to succeed in business.  There are 7 little secrets of Sun Tzu:  Strong System Led by Strong Leaders .  A strong system led by poor leaders will make a system poor. It is not the product that sells but the company's system and leadership that sell.  Xiaomi has no better products than Sony, LG and Motorol.  Yet Xiao Mi is the world's number 3 mobile phone maker. All because of its strong leader Lei Jun.  Over Train . A team is only as good as its training. Sun Tzu knows that you can train a person for 10 years to fight a 1 day war. Yet it is the little skill that makes the difference. All these come from intense and over training.  Go High. Reach customers at the highest level possible. Sometimes the highest level is the secretary. One in a Million. Pitch your product at a level that no other competitor can fight, like having a unique feature (eg Samsung flexible Yoom phone) Passio

The little known secret from Sun Tzu's Art of War is simply Go High if you want to win big . There are 5 ways that you can go high: Reach customers at the highest level possible. Sometimes the highest level is the secretary. Pitch your product at a level that no other competitor can fight, like having a unique feature (eg Samsung flexible Yoom phone) Go beyond the benefits of your products and focus on your company's passion and strong belief, even if the market is not ready for it; Get the highest level in your company (eg MD) to approach the prospect, and look at the awe in their face! Instead of mentioning your strengths, mention all your weaknesses . Your prospect will be shocked that you're so upfront and he will think that the weaknesses will not pose much problems if you are sincere. Then show your confidence of resolving the weaknesses. By Andy Ng, whose programs Sun Tzu Art of War for Sales was delivered also in Philppines,

Most people equate aggressive selling to aggressive salespeople doing pushy or aggressive selling.  Nothing is further from the truth. By the way, Aggressive Selling is part of Motivational Selling .  As we know, selling is professionally helping other people to buy .  Aggressive selling is just professional selling done in an aggressive way .  Sun Tzu in the Art of War advocated wars to be fought quickly and with determination .  (The next Sun Tzu Art of War for Sales seminar is on 30 Jan 2015 Friday 9 am to 1 pm, details at here ).  Author Andy Ferrari Norman defined Aggressive Selling to be ' Determined and Energetic Selling that Produces Quick and High Results '.  There are 9 ways to do aggressive selling: A ggressive Sales and Marketing , like the government's aggressive and non-stop bombastic commercials on TV and Radio in August to promote the Pioneer Generation scheme.  If you have deep pockets, you can expect good results because no one can ignore such

The Thirty-Six Stratagems 三十六计 is a unique collection of a mysterious ancient Chinese military book that describes not only battlefield strategies, but tactics used in psychological warfare to win with deception. Its origins are unknown, and no one knows who is the author or compiler. The modern version is derived from a tattered book discovered at a roadside vendor's stall in China in 1941. It turned out to be a reprint of an earlier book dating back to the late Ming or early Qing dynasty entitled, The Secret Art of War or The Thirty-Six Stratagems 三十六计. A reprint was first officially published for the general public by a government-related printer in Beijing in 1961. Today most scholars agree that the Thirty-Six Stratagems is likely a collection of idiomatic expressions taken from popular Chinese folklore, history, and myths.   Here are the 36 Stratagems in listing and our translation in simple English: Stratagems When You’re in Superior Positions 1.      Openly Dece