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Showing posts from April, 2018

Mini Program is Not Mini Anymore

From South China Morning Post Jan 2018 Tencent Holdings, China’s biggest internet company by market value, is on a collision course with Apple and Alphabet with its aggressive push into mini mobile applications, which allow users to bypass traditional app stores and run programs directly within its WeChat application. Tencent has re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat’s interface. It is now offering 580,000 mini programs after just one year of development, compared to the 500,000 mobile apps that Apple’s App Store published from 2008 to 2012, according to Hu Renjie, WeChat’s mini program director. “The mini program is a brand new product model which can seamlessly link the offline and the online together,” said Hu, adding that the mini program scheme has attracted 1 million developers. As well as bypassing the need for app stores, mini programs offer speed of access to users because they can be lo

Why You Cannot Use WeChat to Enter China People Market

It has become very common nowadays to read flyers and hear people saying, "Now you can enter the vast 1.4 billion Chinese market using WeChat".  In fact many trainers, myself included in the past, have told the whole world that if you too want to enter the market of China and Chinese, you have to use WeChat.  It seems very logical to use the bait of huge Chinese market to attract people to use WeChat.  Is this true?  In my earlier article (you can read it at here ), I wrote that if the only reason for you to use WeChat is to enter the market of China and Chinese, you better don't use Wechat.   This is because your monetary and selfish reason will soon be detected by the Chinese and they will detest you, not like you. It is like the Chinese saying that they want to enter the US market and so they start using Facebook and Whatsapp. But we know that the Americans don't want people to use these tools to try to sell to them, Americans want the Chinese to use these US

How to Be a WechatPreneur at ZERO COST

If your business derives 80% of its sales from WeChat, you are called a Wechatpreneur (微商), also called Technopreneur or Mumpreneur (if you are a stay-at-home-mum).  There are 8 ways that you can be a Wechatpreneur at ZERO COST:  Moments (朋友圈) . If you have more than 2,000 friends on WeChat, your Moments posts (if they are interesting and not just plain advertisements) will start generating comments and likes.  You post 3 to 5 Moments a day and people contact you via comments, or in the links or other contacts that you provide in the Moments posts Groupchats (群聊).   You form groupchats by gathering people who have shown interest in what you do. Your groupchats are very active with mini leaders and fans who support your Groupchat posts. Every day you are adding new people to the groupchats.  You are also forming new groupchats every day, some of which are sub-groups. By far Groupchats is the most common and effective to sell on WeChat FOC.  Message Broadcasts (群发)   You can sen

Linking Facebook to WeChat: Moments become Newsfeeds!

Top Q & A on How to Use WeChat for Business part 1